It appears that if the ATS V is not introduced at the New York Auto show it will not be available to order for this year.For some reason it appears that Cadillac is postponing the V.I have some
thoughts on why the delay.
1-Sales of the CTS are well below expectations.Dealers in my area are offering discounts of more
than 5K on their websites without even haggeling.It looks like Cadillac has overpriced the CTS.
2-Because of the discounts being offered on the CTS,the ATS is also being discounted to maintain a differece between the models.I believe that Cadillac doesn't want to introduce the ATS V at this time because of the downward price pressure.
I think Cadillac made a marketing mistake by offering the Vsport drivetrain in the CTS first.It
should have offered the Vsport drivetrain in the ATS because it appeals to the younger more
sport & performance minded buyers than the CTS buyers who tend more towards luxury.
thoughts on why the delay.
1-Sales of the CTS are well below expectations.Dealers in my area are offering discounts of more
than 5K on their websites without even haggeling.It looks like Cadillac has overpriced the CTS.
2-Because of the discounts being offered on the CTS,the ATS is also being discounted to maintain a differece between the models.I believe that Cadillac doesn't want to introduce the ATS V at this time because of the downward price pressure.
I think Cadillac made a marketing mistake by offering the Vsport drivetrain in the CTS first.It
should have offered the Vsport drivetrain in the ATS because it appeals to the younger more
sport & performance minded buyers than the CTS buyers who tend more towards luxury.