Now, before you run off confused at the meaning here, let me spell it out. Anticipation and information for this car(the M3) is Mt. Everest compared to what we have on the ATS (an ant hill)
There are dozens of videos of these cars flying around, pretty fast, at the ring, and everything between engineer discussions on why they're moving twoard mass-production based engines to sound analysis of the videos just so they can guess what the redline of the car's will be.
The ATS-V by contrast? inuendo's about 'inside sources' from Generic website here aside for all we know this pro type running around could be the V sport, and not the real ATS-V.
Certainly, the M3/M4 are a much more global car than the ATS-V, and certainly there are far more people interested enough in them to do nothing else all day except plant at a single spot and wait around for an M3 proto-type to show up for 30 seconds of footage.
However, what irks me wrong is the lack of at least an acknowledgement from Cadillac about this car. A New M3/M4 is a foregone conclusion, and inevitability that is simply a matter of time, and how. BMW embraces this, and while their actual customer Motorsports involvement is nonexistent(irony at it's finest), they at least know well enough to speak to their customers about future products once in a while, a gesture of thank you for your 80K you've bestowed upon us like a tax every 5 years.
A V version of a good GM sedan is similarly, a foregone conclusion at this point. We all know what's under the gift-wrap by the Christmas tree, you're not fooling or surprising anyone at this point.
Gm certainly knows how to release just enough information to entice a mass influx of pre-orders(c7) or at least yell at the top of their lungs hard enough to generate some attention (ATS webisodes were a tony-tiger grrrrrreat! ) and they certainly care enough about their huge profit generating brand to pull out a whole new platform for them. When it comes right to the icing on the cake though, they totally back off as if they have some kind of jedi-mind powers
'these are not the ATS-V's you're looking for'
I have my own personal thoughts, on the 'why's' that crop up here; mostly revolving around how GM is going to be able to out-gun the F80 with so much technology, expensive materials and super-car parts thrown at it when they're only just now talking about 8 speed automatics.
Why do you think we have next to nothing about the ATS-V?