Cadillac seems to have hit the marque, so to speak, in the Hod-Rod Sedan segement with the ATS.
There is however, a bit of a naggle as far as I'm concerned. One that they've acknoweledged recently but never really made good on with the CTS;
exterior color choices.
The Silver Frost and Steath Blue editions are a step in exactly the direciton I'd like to see happen with the ATS-V.
The color palette in the ATS is frankly, drab and boring, and worse, short and repetitive(BMW offers no less than 13 different variations in the 3 series, and more for M models). While the germans can be guilty of the same 'which shade of grey would you like sir?' mistake, at least they don't have a multi-brand empire to badge-engineer the same color into 4 different models, and at least you can (most of the time) order any color you like, as long as you fork-over the royalty tax of a cool few grand.
It's bad enough that I must be forced into the same red as a chevrolet cruze in my 70K sedan- and then be charged more for it-because racecar, but GM insists on depriving me of something as spectacular as say, Imola yellow Or Monte Carlo Blue on an ATS?
Intolerable I protest.
Please GM, I emplore you, Opulent blue is fine and dandy, and Black Diamond was a fun fling before the constant bass boat references surfaced, but I'd like my hot-rod in an acutal hot-rod color, not something that I wouldn't dare be seen in pre-retirement or worry about questional mental condition over.
To give substance to my appeal, let me present to you, Sakhir-Orange-Metallic wrapped on an F10 M5. It's Loud, it's insane, it will likely reduce resale value by 20% and frighten small children. It's also perfect. Enjoy