GM doesn't need to take a loss with Cadillac. The secret to luxury vehicles is that they don't cost that much more to make than entry level vehicles but you can charge exorbitant prices for them. Their 100 million dollar profit margin is heavily influenced by Cadillac's 200K annual sales, as small as that volume that may be.
Sell these cars knowing GM will lose money on each and every one of them for the sake of brand building, industry publicity, and media accolades?
I wish the engineers for this vehicle put their all in this with no regard of pecking order or bean-counting.