[megeebee]

[quote=Ralph]Then why did Lexus kill it off only a few years later? Lexus was a totally new brand back and buyers had no preconceptions. Generally speaking, Europeans are not easily fooled and tend to be more fussy about their vehicles. They are more impressed by HISTORY of a vehicles bloodline, and Lexus does not have this lineage compared to the century old Cadillac brand. Which is why Lexus does not sell that well in Europe.
So when Europe is sent a "phoney" Cadillac, and it costs as much as a BMW 3 series or more, which do you think they will buy? A genuine, distinct Cadillac would be more successful, and won't start the brand off on a bad foot as they re-introduce it to Europe.
Go back and re-read the whole thread.....[/QUOTE

Lexus didn't kill it, they replaced it with the ES300, a slightly more camoflaged Camry. But I do agree with the rest of your post. My point was only that Cadillac sales are so poor in Europe already that the BLS could only help. Why does the CTS not do better in Europe?