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Originally Posted by megeebee How can the BLS "hurt" Cadillac in Europe? Sales are so small now that there is nowhere to go but up. And, remember the first Lexus ES250 in the early 90's? It was a rebadged Camry of the day. That didn't hurt Lexus any. And its important I think to say that the BLS is not a "rebadge". It sports its own sheet metal. Its not, say, a Zephyr. That shares all exterior door and roof sheetmetal and all glass with 2 cheaper cars. |
Then why did Lexus kill it off only a few years later? Lexus was a totally new brand back and buyers had no preconceptions. Generally speaking, Europeans are not easily fooled and tend to be more fussy about their vehicles. They are more impressed by HISTORY of a vehicles bloodline, and Lexus does not have this lineage compared to the century old Cadillac brand. Which is why Lexus does not sell that well in Europe.
So when Europe is sent a "phoney" Cadillac, and it costs as much as a BMW 3 series or more, which do you think they will buy? A genuine, distinct Cadillac would be more successful, and won't start the brand off on a bad foot as they re-introduce it to Europe.
Go back and re-read the whole thread.....