[Incendiary]

Originally Posted by JimHare

I would bet that globalization has something to do with it..."328i" is pretty straightforward in it's meaning - 3.28 liters of something or other...remember, Deville is French for "(of) the city"..so to a Frenchman, Deville means the same thing as "urban" to us..How'd you like to drive a "Cadillac Urban"...??

Remember the faux pas that Chevy had trying to sell their Nova in Spanish-speaking countries without changing the name....

http://www.snopes.com/business/misxlate/nova.asp