Thread: Will the BLS Hurt Cadillac in Europe?
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Old 06-27-05, 01:04 PM
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Re: Will the BLS Hurt Cadillac in Europe?
I don't know if $100 million is a good estimate on how much the BLS has cost to develop...

I'll say this about rebadged Cadillacs... the Cimmaron failed not because it was rebadged but because it was a POS. The Catera didn't go over all that well not because it was rebadged but because it wasn't all that spectacular of a car, its design was far from inspired and it couldn't pull off "high perfomance Euro style sedan" either (the high performanc was the hold back there.) We will wait and see if the BLS takes a dive or sells well - it is a pretty spectacular car.
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