Ok, this is not a doom and gloom thread!! As most of you know I own and LOVE my CTS. In fact I took a lot of heat for trading my CTS-V for my CTS V-Sport. The following thoughts are just that thoughts, a hypothesis if you will. I have had conversations with those who work inside of the industry, and most of the time enthusiast have NO idea how things run or what it takes to fix or change something. I am not suggesting I could run Caddy better or that I could have prevented what is going on now. Again, I love my CTS and I believe it is The Best Cadillac in a loooong time. I also believe if most people test drove one and then worked the numbers they would see the CTS is the best car and the best value in its segment. With all that being said: I present The Fall Of the CTS :-(
This thread is a response to the Why don't we see more of them thread. Its no secret that Cadillac is having trouble moving the CTS and I think we all wonder why? Yes, price is part of the reason, but I think there is more and the following is the more.
I remember seeing this article like it was yesterday. For years Cadillac had been on a roll and it seemed if they could do no wrong (design) wise. The new CTS was being promoted as the next big thing and the ultimate expression of Art and Science. However, there was already blood in the water. GM was continuing a trend that, in my opinion, can be a death wish for a new model. That trend, was keeping new models or parts of new models secret until the car is ready to be released. In this case the rear end was the hidden part of the new CTS. If you clicked the above link you would have seen the LEAKED photos of the rear end of the new CTS. Up until this point that rear had been hidden from the public. As you can read from the comments the overwhelming response was not good. I believe at this point the CTS was so close to production, nothing could be done. I believe if GM had shown the new CTS rear earlier they could have gotten feedback and made changes accordingly.
So is the rather plain rear end, the culprit for the fall of the CTS? Its my least favorite part of the car, and it seems to be biggest design complaint among forum members. In a sense the writing was on the wall from the beginning. American cars are always over styled and we like that. The 5 series, E class and Audi A6 are also somewhat boring in the rear. The difference, in Europe being under the radar is hip. Some Euro cars come with a badge delete, while in America we stick badges on cars that never came with them. In my eyes the rear of the new Vett and the Escalade are over done, but watch them both sell like hot cakes. Again, in America I believe you can over style and sell, but under styling can cause a sales crash.
All in all, these are just some of my thoughts. I believe GM should go back to showing a almost complete concept before they release the final product. It has worked in the past Dodge Viper, Dodge Challenger, 5th Gen Camaro, Raptor, CTS Coupe, etc.. All these cars were shown as concepts and received with high praise. So when they were built close to concept they sold like crazy. Some cars that were hidden till the last moment. The refreshed Charger, the new Escalade, the Camaro refresh, and of course the rear end of the new CTS. All the previously mentioned cars did have small spy shots that most people disliked. So my note to GM, show the car to the public with enough time to make changes. I believe this one mistake has lead to the fall of the best luxury sedan in years.
p.s. please excuse the conversational writing style and the numerous spelling/grammar errors. I am writing this while answering 101 questions from my six year old.