LTS is already trademarked by GM even though it doesn't matter it is just going to look like a bigger CTS with at most a watered down Elmiraj front.
Yep I'm aware they trademarked the name but automakers will trademark names all the time for various reasons. They might want to have the name in the holster just in case they decide to use it or they may just not want anyone else to use the name. There are a lot of trademarked names that just aren't used. Plus there was something out recently about GM talking about rethinking the way they named their cars which hinted at them going back to real names which would be outstanding.
THESE Caddy needs to run far far away from that to even be remotely associated with those crappy cars
To each his own but they completely destroyed the Cadillac logo IMO...looks like the Chevy symbol from afar VERY disappointed with it even though it WAS time for a change.
Don't like that new grill at all. Looks like they are entirely getting away from the big grill that extends below the front bumper, which I really liked. It's been said a few times now, and I gotta agree, Chevy it is. Wow, GM really was on a roll and you can literally see them going backwards. 3 years from now they'll be asking "what did we do?". As far as branding and new logo's go, take a look at one of the strongest brands of all time, Coke. Same logo. Why? Strength of a brand. What Cadillac thinks is more modern / sleek today will become dated very quickly. You can't follow a trend with branding and logos. You need to build a strong brand that consumers recognize and identify with. Anyone who says, ah it's been a while time to change the logo simply doesn't understand marketing 101.
Look at your history Cadillac, look at what has worked and what hasn't. Don't repeat the mistakes of the past. Chevy's rebranded as Caddy's won't work. And watered down Cadillac styling is not what your customer want either.
(Also posted in the "Fall of the CTS" thread)
I have had a long held belief that GM, and in particular Cadillac have toned-down the look of their cars of late... in particular the ATS and CTS to make their cars appeal to the Asian market. The 2015 ATS is definitely not as aggressive looking as it's previous counterparts (the 2013 and 2014). Cadillac has made the new 2015 ATS a lot more "vanilla" looking in many people's opinions, including my own. It now looks "blah".
It's highly suspected that GM "toned-down" the aggressive look of the ATS and CTS to make them more palatable to the Asian market.
I'm sure there were discussions around the GM boardroom something along the lines of... "Sure, if we tone down the looks of the ATS and CTS, and make them more vanilla looking... we'll probably pi$$ off a few loyal customers, and make some other new customers look the other way because they think it's too "blah". But we should be able to pick up thousands of new customers in the Asian marketplace because of this new toned-down look. So we being a big corporation like we are... it's all about selling cars and making money. We potentially loose a few hundred customers in the North American marketplace because they won't like the new tone-down looks of the ATS and CTS, but we should be able to pick up several thousand new customers in Asia because of the toned-down look."
Kudos to Ford for sticking to their guns and saying that the Ford Mustang is an "American" car, and we design it specifically for the North American market.