Personally, I'd rather they put the money in the car drivetrain. I am an audiophile and have built a pretty nice home system. I just don't get why anyone wants an uber expensive audio system in a car. The noise floor inside a car is like 60db (or more). Glass (highly reflective sonically) is everywhere. I am much more interested in stuff like xm, the ability to record cd, plug in a thumbdrive, integration with the nav, etc. I realize only casual listening is possible in a car, so I want a convenient car audio system that sounds decent. I think the caddy system meets that requirement. In the next version, I fully expect a "better" level of convenience, but I recognize that the current system is circa 2008, that upgrading an integrated system is almost impossible for the manufacturer, and that 4 years is an eternity in the electronics biz (I am in the IC biz). Remember back in 2008, our audio system was the only OEM system with a hard drive builtin for recording CD's, and one of very few that had a usb port.