Cadillac's marketing boss says the product names need work
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2009-2014 Cadillac CTS-V General Discussion Discussion, Cadillac's marketing boss says the product names need work in Cadillac CTS-V Series Forum - 2009-2014; "There is no doubt, with an expanded product portfolio, we need to revise our entire nomenclature." That's what Uwe Ellinghaus ...
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    Jinx is offline Cadillac Owners Connoisseur
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    Cadillac's marketing boss says the product names need work

    "There is no doubt, with an expanded product portfolio, we need to revise our entire nomenclature."

    That's what Uwe Ellinghaus told Wards Auto in Geneva:

    http://wardsauto.com/management-amp-...aming-strategy

    (I heard about it from Autoline Daily -- thanks, John.)

    I know Cadillac has some good brand equity built up in CTS, ATS, SRX, and XTS, but it's nothing so great that a good name on solid product can't easily eclipse.

    "We may lose customers who do not know where the car fits," he says. "I am on the case, without indicating any direction yet. But we are aware this is currently (both) a weakness of Cadillac and an opportunity."

    Is this great news or what?

    BMW has taken jabs lately for the muddling of their product names (which were initially done at Bob Lutz's urging IIRC), and Mercedes has recently done some cleanup (with the Coupes). Lexus seems to be doing fine with their Mercedes knockoff, though they're also keeping their product line simple. Infiniti shoved a Q-tip in its brain, Acura is hoping adding X's will fix everything, and Lincoln, well, let's just not talk about Lincoln.

    What do you think Cadillac will do? Ought to do? Will we see a return to proper names? Or redesigned alphanumerics? Or some of both?

    .Jinx

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    dmax/04v's Avatar
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    Re: Cadillac's marketing boss says the product names need work

    Unless the new V3 is named the Warhorse, I think we should stick with what we have. That said all the lettering gets confounding if you don't know the brand well enough, consider BMW and their 3 series: they have 94 different indentifiers all of which refer to some minute or not so minute difference. Without a guide I couldn't tell you what each one means, short of 3 series is small, 5 series is medium, 7 series is big, and the long dead 8 series was badass.

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    Re: Cadillac's marketing boss says the product names need work

    Uwe is right.

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    Call me old fashioned but I like real names. Coupe de Ville, Eldorado, Fleetwood, and Brougham. Names give a car character and also make it easy to know what you're talking about.
    Let the Europeans and Japanese keep all the alphanumerical jibberish.
    FLTRI and 2953 like this.

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    Re: Cadillac's marketing boss says the product names need work

    I didn't really have a problem with how they named things until they came up with the Vsport and made the V logo almost identical to the CTS-V logo. That was just stupid. I've now seen literally hundreds and hundreds of comments across the internet from people who have confused the Vsport for the new CTS-V, and not all from regular commenters, either - even some people who work at car mags have gotten it wrong. That's the sort of thing Cadillac needs to fix. Frankly since it's a different trim level and positioned in a different place in the CTS line than the CTS-V, they should have just called the trim level something else, like CTS-R. That would have fixed every problem, and nobody would have confused it for a new V. Yeah I know they were trying to cash in on the V's name recognition but it was the wrong way to go.

    And I know BMW does the same thing with the M sports, and they have the same problem. Audi does it right, using A, S, R and RS to distinguish the different trim levels.

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    Re: Cadillac's marketing boss says the product names need work

    Cadillac has already spent so much time and money on model recognition with the ATS, CTS, XTS and SRX. Especially with the CTS-V. Everyone already knows all the current models. Why change the names now? It makes no sense. It's like the retarded move Infiniti has made changing all their model names. Now, it's tough to know what the Infiniti model nomenclature means now. They expect the public to learn all the models all over again? I think Uwe is making a big mistake. The three letter model names sound more high tech and modern. Leave the old names and old stuff in the past. Time to move forward.

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    jsstag is offline Cadillac Owners Member
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    Re: Cadillac's marketing boss says the product names need work

    Love the name and history of "Eldorado", but any big V serious luxury performance coupe would do. Maybe the V-3 coupe is it. Maybe they bring back a special "Eldorado" edition of the V-3 coupe at some later point. Or maybe it's a separate larger coupe altogether. All works for me.

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    Re: Cadillac's marketing boss says the product names need work

    Quote Originally Posted by Xaqtly View Post
    I didn't really have a problem with how they named things until they came up with the Vsport and made the V logo almost identical to the CTS-V logo. That was just stupid. I've now seen literally hundreds and hundreds of comments across the internet from people who have confused the Vsport for the new CTS-V, and not all from regular commenters, either - even some people who work at car mags have gotten it wrong. That's the sort of thing Cadillac needs to fix. Frankly since it's a different trim level and positioned in a different place in the CTS line than the CTS-V, they should have just called the trim level something else, like CTS-R. That would have fixed every problem, and nobody would have confused it for a new V. Yeah I know they were trying to cash in on the V's name recognition but it was the wrong way to go.

    And I know BMW does the same thing with the M sports, and they have the same problem. Audi does it right, using A, S, R and RS to distinguish the different trim levels.
    Audi has an S-Line as well, that isn't the S at all.

    audi_s-line_emblem_1.jpg

    http://en.wikipedia.org/wiki/Audi_S_...di_S.C2.A0line

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    Re: Cadillac's marketing boss says the product names need work

    Uh-huh. Been coming for awhile...
    http://www.cadillacforums.com/forums...l#post10838058
    Glad to see Cadillac is stepping up to the plate publicly with the goal to fix this and make the nomenclature less confusing.

    Best regards,

    Elie

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    dennych is offline Cadillac Owners Enthusiast
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    Re: Cadillac's marketing boss says the product names need work

    Names are not the problem.

    Public perception, build quality, and service are the problems. Everything else is excuses.
    RippyPartsDept and neuronbob like this.

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    Quote Originally Posted by GM-4-LIFE View Post
    Cadillac has already spent so much time and money on model recognition with the ATS, CTS, XTS and SRX. Especially with the CTS-V. Everyone already knows all the current models. Why change the names now? It makes no sense. It's like the retarded move Infiniti has made changing all their model names. Now, it's tough to know what the Infiniti model nomenclature means now. They expect the public to learn all the models all over again?
    I do agree that it's too late now to just rename everything but, with new models new names would be great. I think it would be very cool to have another Eldorado or Coupe de Ville.
    New technology with a nod to Cadillacs heritage.

    ----------

    Quote Originally Posted by dennych View Post
    Public perception, build quality, and service are the problems.
    Agree with this sentiment too.

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    Re: Cadillac's marketing boss says the product names need work

    I would be all for going back to names like the DeVille or Brougham - if you are able to order them with vinyl covered roofs, opera side lights (upgraded to LED) and tires with thin striped whitewalls with raised, gold lettering. And landau bars would look really sharp on the V series wagon.
    Oh... what great memories.
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    Re: Cadillac's marketing boss says the product names need work

    Quote Originally Posted by OldRoadDawg View Post
    I would be all for going back to names like the DeVille or Brougham - if you are able to order them with vinyl covered roofs, opera side lights (upgraded to LED) and tires with thin striped whitewalls with raised, gold lettering. And landau bars would look really sharp on the V series wagon.
    Oh... what great memories.
    I prefer the wide whitewall look myself...

    Best regards,

    Elie

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    Quote Originally Posted by OldRoadDawg
    I would be all for going back to names like the DeVille or Brougham - if you are able to order them with vinyl covered roofs, opera side lights (upgraded to LED) and tires with thin striped whitewalls with raised, gold lettering. And landau bars would look really sharp on the V series wagon. Oh... what great memories.
    Ha haa! Don't forget a fake Continental spare tire kit add-on in back and crushed velour upholstery inside.
    Jud

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    I don't care what all of the haters say, this is cool

    1959 Cadillac Eldorado Biarritz

    Attachment 191633

    1959 Cadillac Coupe de Ville

    Attachment 191641
    FLTRI and Guy.Seminerio like this.

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