2009-2014 Cadillac CTS-V General Discussion Discussion, First Shipment All Sold in Cadillac CTS-V Series Forum - 2009-2014; With the work and advertising you did on the board, i was a little shocked that you only sold 3 ...
With the work and advertising you did on the board, i was a little shocked that you only sold 3 and it took this long to do it. I hope your boss gives you the other $600 because I am sure you are the only salesman that has 3 in the bag. I talked to 4 dealers and 2 had 1 deposit and the other 2 had none. All told me I could have one for msrp and i am sure if I wanted to deal then, i could have worked something out. There is not a huge market for $70k cars in this economy right now.
The market for Pre-Ordering cars has always been small, especially on anything that's not an exotic (like Ferrari). I sold plenty of all three V models between 04 and 08, and almost all those were sold here on the lot (as opposed to pre-orders). The pre-order crowd is just a tiny part of the market, and really only represents the total die-hards. I think we'll sell quite a few once the car is out.
Selling an unknown commodity like a car "sight unseen" is difficult at best, and don't forget that at this point, the only people who really know anything about this car are those who read the Internet buzz- there has yet to be the first commercial or in depth magazine review printed.
I also keep seeing people post about "this economy right now", but I still have plenty of folks writing checks for $70k and driving home new cars every day, so I think we'll be fine. Considering that I had 0 Pre-Orders for the first CTS-V, and now have 4 on this one, I can only assume that the new model is going to be a bigger seller than the first one was.