What does Dealer Invoice Price consist of?

[RightTurn]

Originally Posted by Cadillac Tony

A buyer is entitled to a reasonable price, and a seller is entitled to a reasonable profit. That's all I'm trying to say.

And you said it very well.

[The_Judge]

Originally Posted by Cadillac Tony

A buyer is entitled to a reasonable price, and a seller is entitled to a reasonable profit. That's all I'm trying to say.

True, and what's reasonable differs in each case and is best determined by bargaining. The seller is entitled to try to get the car for the lowest price, and the seller is entitled to sell if for the highest price he can get. Anyone who doesn't understand that basic fact shouldn't be at the bargaining table.

[jjsC6]

Originally Posted by The_Judge

True, and what's reasonable differs in each case and is best determined by bargaining. The seller is entitled to try to get the car for the lowest price, and the seller is entitled to sell if for the highest price he can get. Anyone who doesn't understand that basic fact shouldn't be at the bargaining table.

I agree with you completely, but would like to add....the laws of supply and demand ultimately dictate the big picture. How much "profit" (or margin) a dealer makes does not matter. If supply and demand allows a dealer to make $50,000 margin on a car, there is nothing wrong with that unless deception is involved.

On the other hand, if a vehicle is a total flop, and the dealer has to sell it $5,000 below cost, there is nothing wrong with that either. It's all about supply and demand.

[LEOinDC]

Perhaps this copy of my factory invoice will prove helpful.

[LEOinDC]

To be accurate, I paid cash for this...