| Re: Future of the Cadillac division Very interesting discussion! I'm Dave and I usually chat on this forum in the old deVille/Fleetwood area.
I own a 1979 Sedan deVille d'Elegance and a 2007 Honda Civic EX Navi. After all of the government involvement in fuel economy and the new proposal to crush cars that the goverment deems unacceptable, I decided I'm dumping the Honda and have been driving the 79 Cadillac EVERY DAY for the last 1 1/2 months! It's a super nice and well maintained car and so far I've had a ton of fun!
Cadillac has plenty of competition and the new products are yielding sales. Cadillac may do well to use concepts that worked in the past for selling luxury cars that look and drive the way Americans want. The Camaro, Mustang, and Challenger demonstrate how going back to the roots of those cars has created a sales renaissance. Imagine going to a Cadillac dealership and seeing a long, low, and lovely car with a big displacement powerful engine, spacious interior styled after fine furniture, exterior designed to be classic and timeless, and interior and exterior colors in abundance - - all to create coveted and sought after masterpieces. New Cadillacs need to be high tech yet simple. Not leading the technology curve but competitive. Our speed limits are 65-75 - - not twice that - - our roads are long and there are some curves. We all seem to be impressed with cars that lead by example. Cadillac needs to make a car that is truly unique in the American tradition. Like the re-birth of the American muscle cars, a new era of luxury cars is long overdue! Viva Cadillac!
Dave |