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Originally Posted by Newmonarch  Why not? In 1970's or 60's, the magazines are comparing Mercury to Mercedes-Benz...Pay attention here, Mercury!!! They didnt even assume to compare it with Lincoln. And also, people are paying to VW Passat a lot of money that can buy Mercedes C class or 3 series too in my country. Also ın USA, Touareg prices are not low. If people paid 100.000$ for Phaeton in the past, the same people will pay Cadillac more of that. |
The 70's were a long time ago. And what happened then really has no bearing on how Cadillac does right now. Also, the 3 series/C-class market is very different then the large luxury sedan market. Infiniti broke into the 3 series market alot faster and more successfully then Lexus broke into the S-class market.
The first year the Phaeton was in N.America, VW sold about 1500 units. The 2nd year they sold half that many. The car was a failure. Mercedes was selling 1000+ S-class' every month. Cadillac can't afford to spend a tonne of R/D on a car that may or may not go over well. Theyd be better off spending money on a smaller sedan, a smaller convertible, or an all electric sedan....