[ngiardina]

My guess is they are trying to set the foundatons for a series.... Here is my reasoning:

We all know that the V, coupe, wagon, and maybe convertible are in the works.
The reason for making certain options restricted is the same reason they changed the packages in mid 08.
They want to target base model customers, luxury customers, and performance customers with the same car.
They are trying to do much what BMW does so well, minimal changes to a vehicle while attracting the widest audience.

My $.02