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Originally Posted by nosro  Well, maybe. But you are writing as though it is a given that the DTS should not be allowed to decline.
In the big picture, the Cadillac brand has been ascending based on models such as the CTS and Escalade and also due to the V-series. The DTS is there because of "traditional"/"mature" buyers (who by definition are dying). Whereas the DTS was once the "father" of the brand, it is now the black sheep of the brand.
I know people around here like the DTS as is (as do I, otherwise I wouldn't have one), but the days of the current DTS as a plush soft vehicle are numbered. When 2012 comes around, it will be a luxury car in the manner of BMW and Mercedes, just as the CTS and STS are, and will be a true flagship for Cadillac. Ergo, there's not a lot of impetus to improve the current DTS in its final years. |
I guess my observations were too negative. Although I am aware of the overall "plan" as you present it, and I have chosen to own a 2003, and now a 2008 CTS, this current DTS still deserves greater improvements until 2012 comes around. This level of product changes seems to be just "prolonging the process" of killing off the DTS. When the new model comes, to replace the STS & DTS, there will be quite a lot of Cadillac's future riding on it! In my opinion, re-inventing the brand as merely an American BMW clone will not work out. There will always have to be one model in their line-up slanted towards discernable Cadillac design cues and features, with an acknowledgement of their heritage. Cadillac also needs to offer competitive (i.e. high caliber) entries in the other model categories, such as the second-generation CTS. Time will tell how consumers accept these replacement models . . .