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Originally Posted by MARKVIII  i agree 100% with the above post. i think since they started hawking there wares on QVC / HSN and every magazine in the country they became a mass market consumer company. no different then those great 1970's brands sound design and lloyds electrofonics. unfortunately it takes GM several years to figure out there stupidity and get it right (like the new CTS). why they cannot get it right from the start is anyones guess. |
Because the general public is dumb. Brand names go a long way with most of the world. I read a post on Engadget about the best of the worst product names at CES. The reporter was dumb enough to list McIntosh as one of the wost because an audio company was using the name of a computer made by Apple. HELLO. This guy got lambasted by the readers for being an idiot. Brand name sells. Put your name in enough high end or sexy ads/magazines and people think your hot s---t.
The new Austin Martin has a Meridian audio system. How many people do you think know the name Meridian for audio? The people that can afford this car probably have one in their home. But Bose, everyone know that name; which is the problem. They are no longer a top tier manufacture, but a mass producer slapping a name on anything they deem acceptable.