Filed under: Performance, Marketing/Advertising, Cadillac, Luxury
Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."
The pressure is on Rogue to succeed. As the most recent round of numbers show, Cadillac's August 2013 sales have jumped 38 percent over August 2012, while 2013 sales so far are also up over 31 percent. And while we don't think one ad campaign can make or break Cadillac, if this one bombs, it won't help at all. The spots should start to air in the next few weeks, before a proper push in November, right in time for the CTS to really start arriving at dealers.Cadillac's new ad campaign to tell you how to get lucky originally appeared on Autoblog on Thu,... [Read More]
Filed under: Spy Photos, Coupe, Sedan, Cadillac, Luxury
One of the biggest debuts at the Monterey car week, both literally and figuratively, was the Cadillac Elmiraj Concept. The massive coupe made quite a splash with the show's well-heeled guests. Now, we have what might be the very first images of the Elmiraj, or whatever it may be called when it reaches production, out testing.
Don't let that modified Chevrolet Caprice body fool you, this car is about four to six inches longer than Chevy's US-spec cop car, from the A-pillar forward. According to our spy, with the Caprice at 203 inches and the concept at 205, adding a few extra inches here and there fits the bill for the four-door Elmiraj that was hinted at in Jay Leno's Garage.
There are a number of other classic mule signs on this car, including a cover over the fuel door and heavily modified front and rear fascias, each of which serves to hide some significant change from the standard Caprice. Using a Caprice for development also, hopefully, hints at something that big Cadillacs like the XTS have lacked - rear-wheel drive.
This is quite an exciting development for Cadillac fans. A new flagship, with a stylish, four-door-coupe body that will take aim at the Mercedes S-Class is something that Caddy enthusiasts have been begging for. With a debut set for sometime in 2015, though, there's still plenty of waiting and a lot that can change. Watch this space.Cadillac flagship,... [Read More]
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Cadillac’s XTS wasn’t terribly underpowered to begin with. The base car’s naturally aspirated 3.6-liter V6 makes 304 hp, which is actually more than the 4.6-liter V8 found in the DTS and STS sedans it replaces.
That’s where the Vsport package comes in. To dispel possible confusion, “Vsport” and boisterous V8 gas chuggers like the CTS-V are not a part of the same line. Instead, Vsport models serve as an in-between to give Cadillac customers a higher-performing, premium package without venturing into brutal eight-cylinder territory.
Fittingly, exterior alterations with this model are minimal. A different grille in the front and special badge onthe trunk lid are the sole cosmetic changes.
Meet the 2014 Cadillac XTS Vsport, the first of two Cadillac sedans that will the company’s twin turbocharged 3.6-liter V6. Expect a serious power boost, because the force-fed engine makes 410 hp and 369 lb-ft of torque, the latter of which is available at just 1,900 rpm.
For the record, that’s an increase of 106 hp an 105 lb-ft of torque over the standard V6.
Of course, the more powerful engine is only offered in all-wheel drive models; a necessary addition to a car that would otherwise be sending an overpowering amount of torque to its front wheels.
The same six-speed automatic transmission is in use, and all of those items combine to offer an EPA-rated 16 MPG in the city, 24 on the highway or 19 overall.
Cadillac hasn’t released official 0-60 sprint times, but suffice it to say the car is fast. We’ve been assured it will do the test in less than five seconds.
Step on the throttle and you’ll find a surge of power in most conditions because peak torque is available from the aforementioned 1,900 rpm mark, but remains strong until 5,600 rpm.
But is that really a good thing? In some cases it is, but not always. Yes, the car lunges forward easily, but it at times the front wheels still feel overpowered.
Passing on a two-lane road can feel a little dicey. If you push deep into the gas pedal and expect the sort of sure-footedness that comes with rear-biased all-wheel drive systems, you might be disappointed. However, the car does use an electronic limited slip differential to help better distribute power left to right in the rear.
2014 Cadillac XTS Vsport 029Cadillac also recalibrated its electric power steering system for its Vsport models to feel stiffer in sport mode, which is accessed by pulling the gear shift lever down into “S” setting. The stiffer feeling masks the occasionally squirrely front wheels, but the problem is
Filed under: Concept Cars, Coupe, Videos, Cadillac, Celebrities, Design/Style, Luxury
Jay Leno's Garage has moved to Pebble Beach for the week. This time around, the affable comedian is taking a look at the Cadillac Elmiraj Concept that debuted during the Monterey car week, and is talking to General Motors vice president of global design, Ed Welburn.
There's plenty of reminiscing about what concept cars were like when these two were kids, before a fairly deep dive into the striking Elmiraj Concept itself. Welburn shares a few anecdotes about the design process behind the two-door concept, including how his designers changed his mind on the grille design.
After bringing up the Cimarron, Leno makes a solid point that the Elmiraj would be a solid production car that could even spawn a four-door variant. We couldn't agree more. Take a look below for the full video from Jay Leno's Garage.Continue reading Cadillac Elmiraj Concept slinks in Leno's Garage
Cadillac Elmiraj Concept slinks in Leno's Garage originally appeared on ... [Read More]
Filed under: Sedan, Performance, Videos, Cadillac
You don't have to be German to test your car at the Nürburging. You just have to be serious about beating the Germans on their own home turf. That's why Nissan tests its GT-R at the Nordschleife to challenge the Porsche 911, and why Cadillac - which is no less serious about putting up a fight to German performance sedans - has returned to the 'Ring once again with its latest.
This time it's the turn of the new CTS Vsport, the sportier version of Cadillac's new mid-range sedan that aims to bridge the gap until the arrival of the next CTS-V. So how'd it fare? At the end of what we're sure was an exhaustive test session, the new CTS Vsport clocked a time of 8:14.10.
To put that into context, General Motors points out that the time places the new sedan six seconds ahead of the first-gen CTS-V, whose 400-horsepower V8 engine was actually less potent than the Vsport's new 410hp 3.6-liter twin-turbo V6. That's still a good fifteen seconds slower than the outgoing CTS-V that clocked a 7:59 in 2009 with its 556hp supercharged V8, but only a second behind the E60-generation BMW M5 with its high-revving 500hp V10.
That's mighty impressive indeed, and we can't wait to see what the next CTS-V can manage. The four-door crown currently belongs to the Porsche Panamera Turbo S that set a 7:52.20 in 2011. Just sayin'. Scope out the video clip and press release below.Continue reading Cadillac CTS Vsport laps the Nürburgring in 8:14.10 [w/video]
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Read more about the 2014 Cadillac CTS Vsport at AutoGuide.com
Cadillac released lap times it recorded in the 2014 CTS Vsport at the Nurburgring, beating the original V8-powered CTS-V.
With 420 hp pumping from its 3.6-liter tin turbo v6, the new version of Cadillac’s luxury sedan recorded an 8:14.10 lap around the “Green Hell.” That’s almost six seconds faster than the first-generation CTS-V did a decade ago. That time also makes it quicker around the course than a BMW 1M Coupe.
Cadillac built an ad campaign out of testing its smaller ATS sport sedan, which targets BMW 3 Series buyers, on the Nurburgring. Now the company seems to be gearing up for a similar performance-oriented marketing strategy with the newly enlarged CTS.
Filed under: Performance, Cadillac
There's a new intermediate class of luxury performance cars emerging. Audi has been doing it for years with its S-line bridging the gap, in many cases, between the standard fare and the full-on RS performance range. BMW's getting in on it with the M Sport line slotting in below the full M models. And now Cadillac is joining the fun with its Vsport offerings.
Models like the CTS Vsport and XTS Vsport are packing a new 3.6-liter twin-turbo V6 with 410 or more horsepower (along with bigger wheels and brakes) to slot in between the standard model and any impending V variant. Well, it appears Cadillac isn't about to stop there.
Speaking with The Detroit News, Cadillac product chief Hampden Tener revealed that, based on the response to the XTS Vsport, the brand is planning more Vsport models. He did not, however, indicate which would be the next to get the slightly sportier treatment. With the full ATS-V expected to pack a version of the same engine powering the aforementioned XTS and CTS Vsport models, an ATS Vsport would have to pack a smaller engine to fit in below. That only leaves the SRX crossover, Escalade SUV and the upcoming ELR hybrid. Food for thought.Cadillac planning more Vsport models originally appeared on Autoblog on Wed, 28 Aug 2013 10:31:00 EST. Please see our terms for use of feeds.
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Filed under: Classics, Convertible, Auctions, Cadillac, Celebrities, Luxury
With their chrome grilles and oversized wheels, it's hard not to notice a Cadillac these days. But this one is even more blingtastic on account of the 23.75-karat gold-leaf bodywork.
The 1931 Cadillac Golfer's Drop Head Coupé is said to have belonged to the inimitable performer Liberace, who didn't just have it covered in gold - he also had the exterior door handles plated in silver and the inside handles in 24-karat gold as well. It's also got a white leather interior and headlights that - well ahead of their time (if you'll pardon us, Mr. Tucker) - pivot with the steering wheel. All that bling is powered by a 5.7-liter V8 mated to a three-speed automatic transmission that pales in comparison to the seven, eight and even nine-speed gearboxes appearing on luxury sedans today.
The project was undertaken over the course of three years in the 1970s by one Jack Smith from Kansas. Smith (if that was his real name) sold it at auction in 1975, and it was most recently displayed for 12 years at a museum in Germany which claimed it was Liberace's own. The car is now going up for sale by Barons' at the Sandown Park horse racing track in Surrey, England, on September 17, when bidding starts at 85,000 pounds - equivalent to over $130,000 at today's rates.Continue reading Liberace's gilded Cadillac could be yours
Liberace's gilded Cadillac could be yours originally appeared on Autoblog on Tue, 27 Aug 2013 11:29:00 EST. Please see our terms for use of feeds.
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Filed under: Coupe, Performance, Videos, Cadillac, Chevrolet, GM, Design/Style, Luxury
Between the new 2014 Chevy Corvette Stingray and the even newer Cadillac Elmiraj Concept shown off at Pebble Beach, we were already expecting some sort of chatter of a Cadillac XLR redux. During an in-depth C7 Corvette discussion with Tadge Juechter, the car's chief engineer, Fox News asked if a Corvette-based, Bowling Green-built Cadillac will be built off the C7. Non-spoiler alert: the answer is no.
Juechter says that General Motors has "no intent" on transforming this car into a Cadillac product since the C7 has been optimized for the Corvette buyer, a consumer that's generally a different sort of person than a Cadillac intender who might also be cross-shopping a Mercedes-Benz SL-Class or BMW 6 Series.
While we're not ready to write off a future XLR altogether, we assume that the Corvette Cadillac experiment is most likely never going to happen again. The interview with Juechter is posted below, but the XLR discussion comes in at the 9:00 mark.Continue reading C7 Corvette won't spawn new Cadillac XLR [w/video]
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Filed under: Concept Cars, Coupe, Cadillac, Design/Style, Luxury
There are many reasons to love the Cadillac Elmiraj Concept, but not the least of which is how production-ready this big coupe appears to be. Take out the overly fancy interior and a few conceptual elements of the exterior, and this looks like a coupe that could be in dealers now as the successor to the Eldorado.
On top of that, Automotive News is quoting Bob Ferguson, Cadillac senior vice president, as saying that a production version of this car is "very doable." AN adds that if the Monterey showstopper gets the green-light, this car would compete against the upcoming Mercedes-Benz S-Class Coupe and would based on Cadillac's upcoming rear-wheel-drive flagship sedan due out in 2015. The range-topping coupe would debut sometime after the sedan model. Cross your fingers.Cadillac Elmiraj has production potential originally appeared on Autoblog on Tue, 20 Aug 2013 10:00:00 EST. Please see our terms for use of feeds.
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