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Cadillac News: Cadillac's de Nysschen won't budge on raised pricing

Sep 18, 2014 - 6:40 PM - by Cadillac Forum
Filed under: Marketing/Advertising, Cadillac, Earnings/Financials, Luxury


According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Time will tell if General Motors continues to support de Nysschen in his quest to bring Caddy up in pricing and perception to its German rivals, but at least he's being clear about the time frame and acknowledging that they are "leaving their traditional customer base" behind in the process. As the recent former head of Infiniti and a career-man at ... [Read More]
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Cadillac News: 2015 Cadillac ATS Coupe configurator is ready to get personal

Sep 17, 2014 - 11:00 AM - by Cadillac Forum
Filed under: Car Buying, Coupe, Cadillac, Luxury


If you are in the market for a luxury coupe but would prefer it to be American, then you are in luck because the configurator for the 2015 Cadillac ATS Coupe is now online.

Prices for the Cadillac start at $38,990 (including the $995 destination fee) for the 2.0-liter turbocharged four-cylinder with 272 horsepower and 295 pound-feet of torque, or $46,145 for the 321-hp, 275-lb-ft 3.6-liter V6. Gearbox options include a six-speed manual on some 2.0 models or a six-speed automatic on both of them, and they can be ordered with all-wheel drive for $2,450 to the four-cylinder or $2,600 to the 3.6.

One thing that Cadillac does especially well here is giving customers a plethora of models and options to choose from. Trim level choices include standard, luxury, performance and premium for the four-cylinder or luxury, performance and premium for the V6. There are also 10 colors available, five of which carry an extra premium of $495 or $995. Upgraded interior packages for $1,295 add improved trim and leather, as well.

The two major option packages for the ATS Coupe are Cadillac's Cue Infotainment, the price of which varies with the various trims and is standard on premium models. There's also a Driver Assist Package for $3,035 that adds adaptive cruise control, collision preparation with brake assist, automatic braking, rear cross traffic alert, side blind zone alert and lane change alert.

If you like the angular looks of the ATS sedan but just wish it had two fewer doors and a touch more style, then go build an ATS Coupe to see what you think.2015 Cadillac ATS Coupe configurator is ready to get personal originally appeared on Autoblog on Wed, 17 Sep 2014 11:00:00 EST. Please see our terms for use of feeds.
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Is it the end of the CTS-V?

Sep 09, 2014 - 4:30 PM - by SwampFox
On page 53 of the current (Oct. 14) Consumers Report (my favorite toilet paper) the CTS-V is listed as a discontinued model.
Anyone else have confirmation or rebuttal?
I am so glad I still have mine. and I didn't like the 2nd gen anyway. Our V-1's are a classic.
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Cadillac News: Cadillac to launch Super Cruise semi-autonomous technology in two year

Sep 07, 2014 - 8:40 PM - by Cadillac Forum
Filed under: Government/Legal, Safety, Technology, Cadillac, GM, Luxury


We all know that self-driving cars are coming. It's not so much a question of If so much as When. And we now have something of a date to work with, as Cadillac has announced plans to roll out what it is calling Super Cruise technology in an unnamed new model within the next two years. As you would expect, this new tech can speed the car up, slow it down and keep it in its intended lane, but General Motors isn't expected to release a fully self-driving car, saying that it will still require "an attentive driver."

We're not quite sure what new model Cadillac will use to launch this new technology, but our best guess would be its upcoming new LTS sedan. Other possibilities may include a new crossover - we've heard rumors of CUVS coming from Caddy both above and below the current SRX - or entry-level sedan, but those seem less likely than a high-dollar flagship like the LTS.

The next techy bit of kit currently being shown off by Cadillac engineers includes vehicle-to-vehicle and vehicle-to-infrastructure communication, which would seemingly allow cars to travel in close proximity to one another, with less danger of collisions. According to our friends at Engadget, GM is working with the University of Michigan to outfit some 120 miles of roads in and around Detroit, MI, with the requisite sensors to make all this technology possible.

Before any of this newfangled technology can actually make it into a production car you could actually buy, automakers will have to work with the National Highway Traffic Safety Administration to come up with standards so one make and model of car can talk with others. When and how will all of that take place? We don't know, but we're keen to find out. Feel free to hop on over... [Read More]
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Cadillac News: Cadillac toned down ATS Coupe design due to customer feedback [w/poll]

Sep 02, 2014 - 9:40 AM - by Cadillac Forum
Filed under: Coupe, Cadillac, Design/Style, Luxury


Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.

Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.

What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.

View Poll
Cadillac toned down ATS Coupe design due to customer feedback [w/poll] originally appeared on Autoblog on Tue, 02 Sep 2014 09:30:00 EST. Please see our terms for use of feeds.
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Cadillac News: 2015 Cadillac Escalade

Aug 29, 2014 - 12:10 PM - by Cadillac Forum
Filed under: SUV, Cadillac, New Car Reviews, Luxury


I have never liked traveling to Monterey, CA. The picturesque coastal city is about 300 miles from my home in Los Angeles, which means cramped and uncomfortable regional aircraft are part of the equation when the turnaround is only one night. Over the years, I have cursed the LA Basin's bumper-to-bumper traffic en route to the airport, argued with TSA personnel over carry-on baggage and waited countless hours for the fog to lift just for the anguish of being packed into a small regional jet for the flight. Of course, the process repeats on the trip home with equal misery.

Yet this time I am not suffering.

Cadillac has dropped its all-new 2015 Escalade in my driveway. Instead of battling city congestion, attempting to reason with misinformed government agents, snacking on a too-small bag of pretzels and physically rubbing shoulders with a dubious stranger for 90-plus minutes within the confines of a bumpy aircraft, I have chosen to forgo air travel and drive myself door-to-door in a fullsize luxury sport utility vehicle.

The trip should be less expensive, less stressful and it may even be quicker. Most importantly, if what Cadillac is saying about its all-new Escalade holds true, my drive will be more comfortable and unquestionably more enjoyable.Continue reading 2015 Cadillac Escalade
2015 Cadillac Escalade originally appeared on Autoblog on Fri, 29 Aug 2014 12:00:00 EST. Please see our terms for use of feeds.
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Cadillac News: Cadillac SRX production moving to TN, next-gen Equinox going to Mexico

Aug 29, 2014 - 8:50 AM - by Cadillac Forum
Filed under: Plants/Manufacturing, Crossover, Cadillac, Luxury


It's a good week for the town of Spring Hill, TN, as General Motors has announced that its factory in the city of 31,000 will receive a $185 million contract to produce engines. On top of that, the next-generation Cadillac SRX crossover will be built at the factory (NA models are presently built in Ramos, Arizpe Mexico), which was once famous for being the home of GM's now-defunct Saturn brand.

The factory is one of GM's six facilities around the globe that will screw together the company's new line of three- and four-cylinder Ecotec engines. Spring Hill currently builds the 2.0-liter, turbocharged Ecotec, as well as the naturally aspirated 2.4 and 2.5-liter variants.

Spring Hill's vehicle assembly lines were idled in 2009, but were reactivated in 2011. The SRX is just one of the products meant to benefit from last year's $350-million investment, and should have a positive impact, creating or retaining around 1,800 positions at the factory.

How big that impact will be, though, is open for debate. According to a new report from Reuters, some of the production of Spring Hill's current vehicle, the Chevrolet Equinox, will move to GM's Ramos Arizpe, Mexico factory when that vehicle is redesigned in 2017, Reuters reports. Neither GM nor the UAW offered any comment to Reuters, although an unnamed GM spokesman did add that it's "fair to say" there will be a net increase in jobs at the factory.

... [Read More]
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Cadillac News: Cadillac to move select offices from Detroit to Manhattan?

Aug 22, 2014 - 5:50 PM - by Cadillac Forum
Filed under: Cadillac


Under Johan de Nysschen, Infiniti moved its headquarters from Yokohama, Japan, to Hong Kong. Now at Cadillac, it appears the company's new president could be planning a relocation of at least some of the brand's operations from Detroit to Manhattan, according to a new report from Reuters.

In the case of Infiniti, de Nysschen pushed for the move because moving away from the brand's Nissan overlords would allow it a bit more freedom. It's evidently a similar case for Cadillac, with Reuters speculating that such a move would help distance the brand from the corporate culture in Detroit. A Big Apple move could also attract new talent that may have considered a job with the brand but were put off by the idea of living in Detroit.

It's important to note that if such a move takes place, it likely won't affect the folks actually responsible for developing the brand's vehicles. Instead, administrative functions, including marketing, could be the focus of the relocation.

For its part, Cadillac has politely declined to comment much.

"As Cadillac grows, it's possible we could look to add to our team or expand," Cadillac spokesman David Caldwell told Reuters. "But as of now, no changes."

What are your thoughts? Would such a move help Cadillac's reputation or make any sense for the brand? Or, considering Cadillac's issues, would the company be better off focusing on other things? Speak out in Comments.Cadillac to move select offices from Detroit to Manhattan? originally appeared on ... [Read More]
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Cheap sportscar HP

Aug 22, 2014 - 11:46 AM - by Zl700
The Z06
Will the CTS-V receive it as rumored?

http://autospies.com/news/BREAKING-T...nounced-82502/
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Cadillac News: Cadillac ATS to go racing in 2015 as CTS.V.R replacement

Aug 21, 2014 - 6:10 PM - by Cadillac Forum
Filed under: Motorsports, Coupe, Cadillac, Racing


Cadillac has been racking up victories with the CTS.V.R in Pirelli World Challenge racing for two model generations now, including recent GT class championships in 2012 and 2013. However, even winning racers eventually have to retire, and it looks like the CTS may be taking a bow at the end of the season. In its place, Caddy is reportedly working on a new racecar based on the ATS Coupe, and it might even get to compete internationally.

According to Racer, Pratt & Miller Engineering is leading the development and is already lapping the ATS racecar in Michigan for testing. It reportedly drops the CTS' V8 in favor of a twin-turbocharged V6 powering the rear wheels. Since this is the same team behind the hugely successful Corvette Racing program and the current CTS.V.R, the latest car appears to be in good hands.

The new model would also adhere to GT3 rules, according to Racer, and that might signal a big change for Cadillac's motorsports program. It means that the ATS could be sold to teams in the numerous series around the world that accept these vehicles. That would broaden the luxury coupe's exposure and put it up against GT3 racecars from premium brands, like Bentley, Porsche and McLaren. If it wins, the change could be a marketing bonanza for the brand.

Autoblog spoke to Cadillac spokesperson Brian Corbett about the brand's future in motorsports. He wouldn't confirm any details about the company's plans for next season, but he confirmed that "there's no plan to leave" Pirelli World Challenge racing. He said there would be more specifics at a... [Read More]
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