CadillacOwners.com Visitor Demographics as of March 11, 2008. (Go back to the advertising page)
Which of the following groups includes your age? (470 Responses)
75+ 2%
65 - 74 4%
55 - 64 12%
45 - 54 20%
35 - 44 20%
25 - 34 18%
18 - 24 18%
Under 18 4%
Prefer not to Answer 1%
Are you ... (456 Responses)
Male 89%
Female 11%
Prefer not to Answer 0%
What level of education have you completed? (434 Responses)
Some High School 3%
High School Grad 18%
Some College 28%
College Grad 29%
Post-Grad Work 8%
Post-Grad Degree 13%
Prefer not to Answer 0%
What is your household income? (433 Responses)
$100k + 32%
$75k - $99.9k 16%
$50k - $74.9k 14%
$35k - $49.9k 11%
$20k - $34.9k 11%
Under $20k 3%
Prefer not to Answer 19%
What is your occupation? (387 Responses)
Senior Management 6%
Other Management 7%
Professional 22%
Technical 18%
Sales 6%
Administrative 2%
Other Employed 10%
Homemaker/Full-time Parent 1%
Student 4%
Retired 21%
Not Employed 2%
Prefer not to Answer 0%
Have you bookmarked this site? (582 Responses)
Yes 77%
No 23%
In a typical week, about how much time do you spend using the Internet? (449 Responses)
20+ hours 26%
11 - 20 hours 21%
6 - 10 hours 27%
3 - 5 hours 16%
1 - 2 hours 8%
Less than 1 hour 3%
On average, how much time do you spend on this site in a typical visit? (449 Responses)
Less than 1 hour 3%
1-2 hours 9%
3-5 hours 19%
6-10 hours 25%
11-20 hours 21%
More than 20 hours 22%
How frequently do you visit this site? (465 Responses)
Daily 50%
Several times/week 25%
Once a week 4%
Several times/month 4%
Once a month 2%
Less than once a month 2%
First Visit 13%
Have you ever purchased a product/service online? (441 Responses)
Yes 88%
No 11%
Don't know 2%
For US visitors, what is your total annual household income? (301 Responses)
Under $20,000 7%
$20,000 - $34,999 9%
$35,000 - $49,999 11%
$50,000 - $74,999 20%
$75,000 - $99,999 17%
Over $100,000 36%
Do you currently own a Cadillac or intend to buy one in the future? (396 Responses)
Yes 96%
No 4%
Note: Due to rounding, column totals may not add to exactly 100%. (Go back to the advertising page)
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